Soccer tourism

Americans are the top foreign visitors of the Premier League, the same league in Italians travel the distance just to see champion Leicester, team their countryman Ranieri plays in. Meanwhile, in the Serie A, the Japanese exponentially raise their presence. To which stadium would you go to watch a soccer match abroad? In Goalnomics, we can tell you which foreign nationals visit the home stadiums of each one of the clubs of the major European leagues.

Which country provides the most tourists at each stadium? (2015/16)

Premier League

This graphic shows which three nationalities make the most visits to the home of each club, according to international ticket sales data from Ticketbis. Discover the different tendencies.

Home country of foreign visitors

USA

Special Relationship

American domain of ticket sales to foreigners in the Premier League is absolute. Americans represent the highest number of ticket purchases in 85% percent of the stadiums. They are undeniably fond of the English League.

Asian

80%

In 80% of the stadiums, one or more of these countries or regions of Asia - South Korea, Japan, Singapore, Hong Kong - is among the three nationalities to lead in number of visitors to local stadiums.

Newcastle United

South Africa

South Africa is the third foreign country to lead in tickets bought last season in the box-offices of St James' Park, Newcastle United’s stadium. With 12% of tickets purchased, it is the only African country present among the three leading foreign nationalities in number of tickets purchased for matches in all stadiums of the four major European leagues.

Aussies

From the Antipodes

Australia, a former British colony, still retains one or other sport linked to its former capital. Australians are among the three most regular nationalities in Premier League stadiums. However, they are not among the top ticket buyers in any of the European stadiums.

Leicester City

Passion for Ranieri

The biggest surprise in European soccer last season was Leicester. Initially fighting not to be relegated to a lower division, the Foxes managed to win the league cup title. The architect of the epic feat, Italian coach Claudio Ranieri, points to his compatriots: Italy was the third country in ticket purchases (19.4%) last season in the King Power Stadium.

Only the best

The top four

The countries leading in number of visitors to Leicester City, Arsenal, Tottenham Hotspur and Manchester City stadiums are: USA, Japan, Korea, Sweden, France, Hong Kong, and Italy.

Which country provides the most tourists at each stadium? (2015/16)

La Liga

This graphic shows which three nationalities make the most visits to the home of each club, according to international ticket sales data from Ticketbis. Discover the different tendencies.

Home country of foreign visitors

USA

Welcome Mr. Marshall

Rise in American interest in La Liga. A trend evidenced in 4 of the 20 First Division stadiums where Americans are the foreign nationals to buy the highest number of tickets, and the second highest in 8 fields.

Leaders

India

Only one stadium across Europe has ticket purchases led by Indian nationals. We are talking about the Alfonso Pérez Coliseum, stronghold of Getafe, where Indian nationals lead an expressive 60.8% of ticket purchases by foreigners.

Lim Factor

10.6%

The recent purchase of Valencia by Singaporean magnate Peter Lim may be the main reason for Singapore having become the leading foreign country in ticket purchases (10.6%) in the last season.

South Korea

30%

The Asian continent has increasingly marked its presence in Spanish stadiums. South Korea was the foreign country to lead ticket purchases last season in 30% of First Division stadiums.

Real Madrid - Barcelona

An international classic

According to Ticketbis data, the bleachers is where the classic is played between the British and Americans. In Barcelona’s stronghold, the United Kingdom led in ticket purchases last season (17%) to see Messi and his teammates perform their magic. On the other hand, Americans led ticket purchases (10.7%) in Santiago Bernabéu.

Only the best

The top four

The nationalities with the highest number of visits to Barcelona, Real Madrid, Atletico Madrid and Villarreal stadiums are: American, Mexican, British, French, Korean and Swiss.

Which country provides the most tourists at each stadium? (2015/16)

Serie A

This graphic shows which three nationalities make the most visits to the home of each club, according to international ticket sales data from Ticketbis. Discover the different tendencies.

Home country of foreign visitors

France and Switzerland

Tie in the Alps

France and Switzerland are two of the foreign countries to have bought the most tickets in Serie A stadiums last season. Perhaps due to the geographical proximity, they share the same position in the ranking: they are among the top ticket buyers in 6 of 20 Italian stadiums.

Asia

Japanese Majority

Japan demonstrates its strong presence in Serie A as well. In 12 Italian stadiums, the Japanese are one of the three foreign nationalities in number of tickets, and ranked 1st in virtually half of the stadiums.

Turin and Milan

Francophile Capitals

The numbers show a clear winner in both Turin and Milan stadiums: France. The French lead foreign ticket sales (17.8%) for Juventus, followed by Milan (17.6%), Torino (16.6%) and Inter (12.2%). The strong presence of the French in these stadiums may be due to four clubs of the country’s north region, but close to the French border.

Spain

Mediterranean affinity

Perhaps because of their Mediterranean affinities. Spain leads the ranking of foreign ticket sales of the Luigi Ferraris stadium of Genoa, in Sampdoria matches (18.5% of sales), and is second in the top ranking of foreign buyers in San Paolo (15.5% of Napoli stadium’s ticket sales).

South Korea

22.2%

In the San Paolo Stadium, stronghold of Napoli, South Koreans were ranked second in the last Serie A season in ticket purchases (22.2%).

Only the best

The top four

The countries leading the number of visits to Juventus, Napoli, Rome and Inter stadiums are: France, Japan, Switzerland, South Korea, Spain, Argentina, Germany, Brazil and Sweden.

Which country provides the most tourists at each stadium? (2015/16)

Bundesliga

This graphic shows which three nationalities make the most visits to the home of each club, according to international ticket sales data from Ticketbis. Discover the different tendencies.

Home country of foreign visitors

British Isles

No news from the UK

Germany is the only country of the four major leagues without sales to UK citizens recorded among the top 3 international sales of its stadiums.

Japan

Japanese presence

Japan is among the three leading foreign countries in ticket sales in half of the German league stadiums, in the course of the last Bundesliga season. It is also the leading nation in international sales in six stadiums.

Switzerland

Swiss friends

Either by geographical proximity or by cultural affinity, the reality is that the Swiss appear as one of the three foreign nationalities with the most tickets in 7 of the 18 German stadiums, which is a higher percentage than in the other European leagues.

Neighbor

Luxembourg

The small European country has been closing the gap to the top foreign buyers of Bundesliga. While it holds the third position in Mainz 05 stadium (with 6.7% of sales), in RheinEnergieStadion, Cologne, it is in the lead (with 21.7% of international sales).

Sweden

22.3%

Vikings conquer Berlin. Swedes represent 22.3% of ticket sales to foreign nationals at the Hertha BSC stadium. The numbers are interesting because the Scandinavian countries do not appear, among the top ticket buying countries in any other German league stadium, beyond the third position in Borussia-Park Mönchengladbach (with 12.4% of sales).

Only the best

The top four

The countries leading the number of visits to Bayern Munich, Borussia Dortmund, Bayer 04 Leverkusen, and Borussia Mönchengladbach stadiums are: Switzerland, Japan, Korea, Austria, France, USA, Netherlands, Sweden and Mexico.